The trust seesaw: how to build mutual trust on creative teams


The Trust Seesaw

Trust is the essential element of high functioning teams. Here’s how to build mutual confidence in creative organizations.

Trust isn’t just a nice-to-have in creative organizations – it’s the foundation that makes meaningful work possible. When team members lose faith in their leadership, peers, or organizational structure, the creative process suffers. You’ll see it in the hesitation, the second-guessing, and the constant worry about whether they’ll get the support and resources needed to deliver excellent work.

One of the most critical places where the erosion of trust becomes apparent is when team members give an inaccurate assessment of their current capacity because they don’t trust that leadership won’t pile too much work for them to handle.

“I’d love to, but I’m really swamped right now…” while taking long lunches and/or leaving early.

“I’m super busy – I can’t really fit that in…” while spending too much time on a project of little importance.

It’s typically not that there’s an intent to deceive. Often, this behavior is due to a historical lack of respect for the process of creating. When the organization makes too many unrealistic demands over time, it’s natural for team members to overstate their workload so as to avoid the feeling of overwhelm.

Most conversations about organizational trust focus on whether employees trust leadership. But here’s the thing: organizations need to trust their people just as much. This reciprocal relationship creates a balance that, when maintained properly, enables clear communication and smart decision-making about resources and priorities.

But this balance often breaks down in a predictable pattern:

1. The Rhythm Disconnect

Creative work follows natural cycles of intensity and recovery. When leadership fails to recognize these rhythms, team members feel exposed and vulnerable. Their natural response? They start padding their estimates to create a safety buffer against unrealistic expectations.

2. The Trust Erosion

As team members begin overestimating their workload needs, organizations start discounting these estimates. Soon, even legitimate concerns about capacity get met with skepticism. The trust relationship begins to fray at both ends.

3. The Breaking Point

Without correction, this pattern leads to one of three outcomes: systematic breakdown, loss of key talent, or cultural deterioration. Any of these can significantly impact your organization’s creative capacity and long-term health.

Building a Better Way Forward

The key to resolving this trust dynamic lies in fostering genuine dialogue about capacity. Here’s what that requires:

  • Process Awareness: Team members need to clearly communicate what’s inside the “black box” of their work. Because the organization doesn’t always know what it takes to deliver on what they’re asking for, it seems like no big deal. However, once team members educate the organization about the actual process, the number of hours (and amount of thought) involved, and realistic timeframes, it relieves a lot of the pressure.
  • Clear Capacity Assessment: Develop the ability to accurately gauge and communicate your workload – not just in hours, but in terms of creative energy and mental bandwidth. And, communicate when unexpected capacity exists. “Hey – I have some bandwidth in the next two weeks. Is there anything I can take on?” This builds trust.
  • Rhythm Recognition: Implement regular discussions about work patterns, acknowledging the natural ebb and flow of creative work.
  • No Fault Honesty: Build an environment where team members can be honest about their capacity without fear of repercussion. Create clear channels for discussing workload concerns before they become critical issues.
  • Shared Responsibility: Both leadership and team members must commit to honest dialogue about capacity and capabilities.

When you cultivate an environment of authentic communication and mutual respect, you can break free from the cycle of mistrust.

This approach not only protects your team but also ensures your organization can make informed decisions about commitments and resources.

The result? A sustainable creative ecosystem that serves both the team and your objectives.

Question: How do you talk about true vs. perceived capacity on your team? Feel free to reply to this email with your thoughts or questions.

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Todd Henry

Author of seven books, including The Accidental Creative, Herding Tigers, Die Empty, Daily Creative, The Brave Habit. I help creative pros and leaders to be brave, focused, and brilliant every day.

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