BRAVE • FOCUSED • BRILLIANT 5 Questions Every Creative Pro Should Be Asking We're in an era of unprecedented change and uncertainty. Here are five questions that every leader should be asking to ensure they're not falling prey to "uncertainty drift."

Ever wondered if you could be running full speed in the wrong direction—and still win a trophy for it?

On this week's episode of Daily Creative, I shared five questions that I think we all should be asking right now. These questions aren’t just for “leaders” with the job title; they’re for all of us wrestling with creative drift, technological change, and the weird, almost-numb tension in the air.

Here are five ideas from the episode:

1. You can succeed your way into failure. It’s dangerously easy to crush your goals, win awards, and impress everyone while slowly drifting away from what genuinely matters. Many leaders and teams find themselves ticking all the right boxes only to realize they’re solving the wrong problems—or working toward metrics rather than meaning. The challenge is to keep asking: What are you really optimizing for right now? Are you serving your mission, or merely impressing others? The consequences show up quietly: a thriving machine, heading in the wrong direction.

When was the last time you checked if your metrics actually align with your intended purpose?

2. Leadership is an echo chamber unless you intentionally break it. Every level of responsibility creates distance, and unless you make space for honesty, you’ll hear more of what people think you want to hear than what you need to know. Feedback, even when wrong, is valid because it surfaces someone’s perspective—and ignoring it breeds silent compliance, not real alignment. If you punish truth-telling, you’ll lose the feedback you most need. You have to invite—and reward—the mirrors in your life, and ensure others feel safe to disagree.

Who is telling you what you least want to hear, and have you really invited them to do so?

3. The fear of looking foolish kills more ideas than lack of talent ever could. Breakthroughs die quietly—not because the ideas are bad, but because we’re afraid to risk our reputation or invite criticism. The workplace says it wants innovation, but often recoils from what’s truly new. Courage isn’t lack of fear; it’s showing up when your ego’s on the line—and surrounding yourself with trusted people who listen, challenge, and encourage. Before you bring your “wild” idea into the open, find the safe group who can help you test it.

What big, slightly absurd idea have you held back, and who could you share it with this week?

4. If you build around your ego, excellence becomes a convenient disguise. Ego sneaks in behind good intentions, pushing you to defend your comfort and seek applause over real impact. The toughest test for any leader: Would you still pursue this work if no one saw it? If your motivation is external validation, you may have accidentally constructed a system built for your image—not your mission. The best leaders make echoes in others, empowering their team to do great work rather than centering everything on themselves.

If recognition vanished, would you still do what you’re doing now?

5. Stability is a launchpad, not a comfort zone. Your team needs just enough certainty to take smart risks, experiment, and stretch—not settle into routine or wait for protection. There’s a fine line between offering stability and smothering with safety; ‘stability’ means clear boundaries for bold efforts, while ‘safety’ too often means “don’t move.” Great teams are built where challenge and security are balanced—where people are held, but also nudged to venture out.

Are you keeping your team "small" in the name of safety, or giving them the foundation to brave real challenges?

As you reflect this week, let these questions be your buoys—gentle signals when you’re off course, not rigid rules or shame-inducers.

Leadership is less about knowing answers and more about making space for the right questions. To borrow from the poet Kahlil Gibran, “The lust for comfort murders the passion of the soul and then walks grinning in the funeral.”

Stay brave, stay awake, and keep nudging the needle on what really counts.

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Todd Henry teaches leaders and teams how to be brave, focused, and brilliant. He is the author of seven books, and speaks internationally on creativity, leadership, and passion for work. ​TODDHENRY.COM​ ​​​​​

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